This week-long event is part of the National Tourism Year - Hue 2025. Through it, the strengths, brand, and unique cultural value of Hue Ao dai will be showcased, building Hue’s tourism image associated with Ao dai and stimulating tourism development.
The highlight of the week will be a special Hue Ao Dai art program within the framework of National Tourism Year 2025, taking place on the evening of June 6th at An Dinh Palace.
On the morning of June 7th, there will be an environmental awareness cycling event titled “Ao Dai through the Streets.” The route starts at the Quoc Hoc Stele and passes through Le Loi Street - Ga Bridge - Bui Thi Xuan Street - Da Vien Bridge – Le Duan Street - Tran Hung Dao Street - Truong Tien Bridge - Le Loi Street, and ends at the Quoc Hoc Stele.
Following this, on the afternoon of June 8th, the “Hundred Flowers Walk” of traditional Vietnamese attire will take place. The parade will start at Nghenh Luong Dinh Pavilion, proceed along the pedestrian walkway by the Perfume River, Le Duan Street - Tran Hung Dao Street - Truong Tien Bridge - Le Loi Street, and end at Quoc Hoc Stele.
Additionally, throughout the week, various related events will be held, including “Ao Dai Journeys to the Roots”, “Ao Dai - The Brilliant Colors of the Ancient Capital” art performance, “Ao Dai in the Streets” flashmob performance, “Ao Dai in Schools” seminar, Art exhibition and a collection of Ao dai “Applying the Art of Diem Phung Thi” exhibition, ceremonial incense offering at the tomb of Lord Nguyen Phuc Khoat, parade and tribute to Lord Nguyen Phuc Khoat, incense offering to Emperor Minh Mang - the ruler who established Ao Dai as the national dress, etc…
The event is expected to attract thousands of participants at each program, honoring Hue Ao Dai, affirming the “Hue - The Capital of Ao Dai” brand name and contributing to the promotion of Hue’s culture in connection with local tourism development.