This event marks a significant step forward in preserving and promoting the cultural heritage of Huế in particular and Vietnam in general. It is a pioneering project combining technology and heritage, introducing a new model for leveraging heritage copyright to develop the cultural industry, drawing the attention of young people and the broader history and culture-loving community.
"Imperial Capital Archeology Chronicles" is a unique collectible toy project blending the cultural heritage of the Huế Imperial Citadel, the "blind box" art toy trend, and the Nomion digital identification solution with NFC (Near Field Communication) chip technology, a leading innovation in the field of Phygital (Physical + Digital).
Inspired by the four treasures of the Huế Imperial Citadel—Đại Hồng Chung (Great Bronze Bell), Khẩu Hạ (one of the Nine Holy Cannons), Cao Đỉnh (the first of the Nine Dynastic Urns), and the Nguyễn Dynasty Throne, representing Faith, Strength, Knowledge, and Power respectively—the project transforms these historical artifacts into modern cultural products. These accessible items not only provide an engaging collecting experience but also ignite a love and pride for national history among younger generations.
Each collectible item allows users to uncover the historical stories through an exciting and vibrant "archeology" journey by simply tapping their smartphones on the toys.
Remarks by Mr. Hoàng Việt Trung, Director of the Huế Monuments Conservation Center
During the opening speech, Mr. Hoàng Việt Trung emphasized that Imperial Capital Archeology Chronicles is more than a commercial project—it carries a cultural education mission. Through each product, viewers, students, and visitors can engage with historical stories and traditional cultural values in a lively and understandable way.
“This initiative contributes to raising community awareness, especially among young people, about the importance of heritage preservation and promotion. We believe that historical knowledge will become a driving force to foster patriotism and pride in Vietnam’s identity among the younger generation. At the same time, the project ensures that heritage is not only a part of the past but also connected to the present and future,” Mr. Trung stated.
Panel Discussion: "Leveraging Heritage Copyright – A Sustainable Direction for Developing Vietnam’s Cultural Industry"
As part of the ceremony, a panel discussion on "Leveraging Heritage Copyright – A Sustainable Direction for Developing Vietnam’s Cultural Industry" provided a vibrant forum for exchange and discussion among organizational representatives, cultural experts, and young history enthusiasts interested in the intersection of heritage and technology.
Attendees gained deeper insights into efforts to preserve and protect cultural copyright in the modern context, where technology increasingly plays a critical role in verifying, transmitting, and sharing historical values. Youth contributions provided fresh perspectives on their preferences, revealing that they not only enjoy experiences but also seek to connect with national culture through creative and interactive products in the digital age.
The Launch of "Imperial Capital Archeology Chronicles" Draws Widespread Attention
The Imperial Capital Archeology Chronicles project has opened significant prospects for the development of the cultural industry in Vietnam. With Phygital Labs' Nomion Digital Identification solution—pioneering the integration of RFID and blockchain technology—each product becomes a unique entity, ensuring transparency and long-term value in both physical and digital realms.
Two versions of the product are available:
- The Archeology Experience Edition: Specially designed with treasures encased in plaster and accompanied by simulated archeological tools, allowing participants to personally explore and learn about artifacts like a real archeologist.
- The Standard Edition: Featuring regular packaging, this version is ideal as a meaningful gift for friends and family or for mailing purposes.
These products are not just souvenirs but carry profound cultural significance, tied to the historical narrative of the Huế Imperial Citadel. With elegant designs and high symbolic value, they evoke emotions among all audiences, from history and culture enthusiasts to young people eager to connect with national heritage.
A Cultural Gift Connecting Generations
The products serve as both keepsakes and a way to spread pride in Vietnamese culture, becoming iconic items cherished by both locals and international friends. Visitors exploring the Imperial Capital Archeology Chronicles experience area at the Nội Vụ Residence space of the Huế Imperial Citadel can personally uncover and learn about artifacts.
The "Imperial Capital Archeology Chronicles" collection is expected to be distributed nationwide by December 2024, aiming to expand its presence to various historical sites and museums across the country. This initiative seeks to propagate cultural values and raise awareness of national history, creating a unique cultural product line that inspires generations and connects youth with heritage through technology-enhanced cultural values.