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During the participation in the VnExpress Marathon Hue 2026, runners will benefit from a free admission to tourist attractions managed by Hue Monuments of Conservation Center. It will offer both domestic and international runners the opportunity to further explore the history, architecture, and culture of Hue Ancient Capital.
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For a long time, tourism in Hue has largely relied on cultural and heritage assets, resulting in short visitor stays, relatively low spending levels, and limited value creation. As tourism trends shift strongly toward resort-based, experiential, and sports-oriented travel, developing marine tourism, especially coastal resort tourism, is not only a new direction but also a necessity for restructuring the visitor market toward higher-spending segments.
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The tourism market on the occasion of Hung Kings’ Commemoration Day and the April 30th – May 1st holiday in 2026 began heating up as early as the beginning of March. Unlike previous years, travelers are increasingly booking earlier and favoring short-haul trips over long-haul experiential journeys.
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Hue City was placed 6th in the rankings of the most romantic honeymoon destinations of Travelers’ Choice Best of the Best Destinations by Tripadvisor. This proves the special attraction of the ancient capital on global travel map.
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Under the direction of the Ministry of Culture, Sports and Tourism, Vietnam National Administration of Tourism, Hue City People’s Committee, and Hue City Department of Tourism, the organizing unit - BamBoo Artists Agency - has introduced the large-scale Hue Mega Concert event series.
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In the tourism and service development orientation of Hue City for the 2025-2030 period, with a vision to 2045, Hue tourism aims to attract 10-12 million visitors by 2030, achieving annual growth of 18-20%, with international visitors accounting for about 45+50%. Speaking with Hue Today Weekly, Mr. Dinh Manh Thang, Vice Chairman of Vietnam Tourism Association and Chairman of Hue Tourism Association, stated that despite encouraging achievements, Hue tourism still faces issues that require bold change to achieve sustainable development.
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Within the framework of the National Tourism Year 2025, “100 Flavors – Michelin-Starred Chefs” event will take place from November 23 to November 30, 2025 in Hue City and Ho Chi Minh City. The event is believed to bring international culinary essences to harmonize with Vietnamese culinary heritage, position Vietnam as a leading Asian destination for both gastronomy and tourism.
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On the journey to building Vietnam into a reputable destination for medical tourism and healthcare services in the region and the world, Hue holds many advantages to develop and position its brand name as a destination for medical - healthcare tourism.
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Alongside promotional activities in several European countries, Hue City’s tourism sector has teamed up with Da Nang to present Central Vietnam tourism in general and that of Hue in particular to the tourism markets of Malaysia and Indonesia. These are considered traditional and promising sources of tourists for Hue.
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Slow travel is emerging as a popular trend among many tourists. With its rich natural landscape, deep cultural and heritage roots, traditional way of life, and the unique warmth of its people, Hue holds many advantages for developing this form of tourism. However, to truly develop slow travel, Hue still has much work to do.
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In addition to historical sites and beautiful landscapes, shopping streets, culinary quarters, and other distinctive urban areas are essential factors contributing to the appeal and revenue of the tourism industry in many countries.
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According to VNA (Vietnam News Agency) reporters in Sydney, Australia’s Sky News recently published an article stating that when Australian travelers seek “meaningful cultural adventures”, Vietnam tops their list, as tourism in this Southeast Asian country offers high quality at a lower cost compared to any other popular destination.