On December 29, 2022, the Provincial People's Committee issued Plan No. 482/KH-UBND to implement the Tourism - Service Development Program of Thua Thien Hue province in 2023.

The plan is implemented to continue building and developing the Thua Thien Hue tourism industry into a spearhead economic sector in the spirit of Resolution No. 54-NQ/TW, dated December 10, 2019 of the Politburo on the construction and development of Thua Thien Hue to 2030; with a vision to 2045; building Thua Thien Hue to become a unique tourism center of the country, a typical Festival city of Vietnam and an ASEAN clean tourism city. 

Focusing on 2023, implementing solutions to restore the development of Thua Thien Hue tourism industry in the new normal period, especially solutions to develop the domestic tourist market, restore the development of the traditional international tourist market; organizing events, cultural and sports activities to attract tourists; organizing trade fairs; continue to promote the connection of domestic and international flights to Phu Bai International Airport; deploy strategies as well as forms of encouragement, communication and promotion suitable to the new situation.

The forecasting of tourists in 2023 is set in the context that the world situation is changing rapidly, complicatedly and unpredictably in the country, facing new and more severe difficulties and challenges; COVID-19 disease control, prevention of diseases, natural disasters, complicated developments, and other irregularities... Therefore, on the growth indicators of Thua Thien Hue tourism industry in 2023, it is expected to welcome about 3,5 – 4 million visitors, of which domestic tourists account for about 70-80%; total revenue from tourism is about 7.000 – 8.000 billion VND.