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  • News
    Doan Trang Ao Dai Shines at the Opening Night of National Tourism Year - Hue 2025
    Contributing to the Opening Ceremony of National Tourism Year - Hue 2025 with the exquisite "Cosmic Melody" collection, fashion designer Nguyen Thi Doan Trang showcased a collection that harmonizes tradition and modernity, expressing love and pride for Hue while telling a unique cultural story.
  • Culture
    Traditional Ao Dai Designs at the 2024 Linh Phung Ao Dai Showcase
    Inspired by the motif of the "Phoenix" – a symbol of beauty, grace, and happiness – the "Linh Phung" Ao Dai Festival will feature outstanding collections from Vietnam’s top designers.
  • News
    Distinctive Ao Dai Art Program: "Hanoi - Hue - Saigon"
    "How beautiful is the homeland that gives us the miraculous Ao Dai No matter where - Paris, London, or distant lands Catching a glimpse of the Ao Dai fluttering on the streets You'll see the soul of the homeland there..."
  • Culture
    Ao Dai: A Timeless Elegance at Kien Trung Palace
    After five years of restoration and revitalization, Kien Trung Palace located within Hue Imperial City has been reopened to visitors during the Lunar New Year of the Year of the Dragon 2024. This unique palace combines the majestic aura of the Nguyen Dynasty royal court with the modern touch of 20th-century Western architecture, making it a remarkable blend of grandeur and contemporary style.
  • News
    Ao dai Nhat Binh: Elevating Vietnamese Tradition with Timeless Elegance
    Discover the exquisite beauty of Ao dai Nhat Binh, a symbol of Vietnamese culture and elegance. Uncover the history, significance, and modern adaptations of this traditional attire.
  • Culture
    Ao Dai: Unveiling the History and Significance in Vietnam
    If you've ever been captivated by the elegance of traditional Vietnamese attire, the "Ao Dai" is likely the image that comes to mind. This iconic garment holds not only a rich history but also a profound cultural significance within the vibrant tapestry of Vietnam. In this article, we'll take a journey through time to explore the fascinating history and deep-rooted significance of the Ao Dai.
  • Culture
    Listening to Ao Dai Tell the Tale of the Perfume River
    On the evening of August 12th, in the area of Lý Tự Trọng Park, Huế City, the Huế Áo Dài Festival 2023 took place with the theme "Huế Áo Dài - A Tale from the River," attracting a large number of locals and visitors.
  • Culture
    Stunning Ao Dai Night Phong Y Yen
    True to the theme "The Elegance of Vietnam in Ao Dai", Phong Y Yen Ao Dai Night took place on the evening of August 4, 2023, at An Dinh Palace (152 Nguyen Hue St, Hue) has given everyone a satisfying night with limited designs created exclusively for Phong Yen from famous Ao Dai designers: Nam Tuyen, Doan Trang, Tran Thien Khanh, Le Doan Hung have recreated a prosperous landscape with rich looks through the Vietnamese Ao Dai.
  • Culture
    Encouraging the young generation to fall in love with Ao Dai
    Ao Dai, no matter how beautiful and culturally significant it is, must also incorporate fashion elements and be adapted to fit the modern era in order to remain relevant. How can we attract the attention of the young generation to the traditional Ao Dai, so they will wear it proudly and honor its beauty and cultural heritage? This is not a task that can be achieved overnight.

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Products of interest

  • Truc Chi Art
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    Truc Chi Art 
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  • Hue Mam Ruoc
    Local produce
    Hue Mam Ruoc
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    Mam Ruoc is a cooking auxiliary, the dipping sauce is too familiar and indispensable in daily cuisine. The famous dishes of Hue such as beef noodles, and mussel rice won't be delicious without Mam Ruoc. To Hue people, everyone often uses Mam Ruoc to add flavor to the soup, and stew fish, perhaps that's why the cuisine here is always richer and more special than anywhere else.
    Xem chi tiết Read more
    Hue Mam Ruoc 
    2/20/2023
    Mam Ruoc is a cooking auxiliary, the dipping sauce is too familiar and indispensable in daily cuisine. The famous dishes of Hue such as beef noodles, and mussel rice won't be delicious without Mam Ruoc. To Hue people, everyone often uses Mam Ruoc to add flavor to the soup, and stew fish, perhaps that's why the cuisine here is always richer and more special than anywhere else.
  • Royal Cake
    Hue speciality
    Royal Cake
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    The arduous journey has been rewarded. Hue royal lotus seed cake has reappeared. The design is more diverse, more beautiful, the taste remains unchanged.
    Xem chi tiết Read more
    Royal Cake 
    2/21/2023
    The arduous journey has been rewarded. Hue royal lotus seed cake has reappeared. The design is more diverse, more beautiful, the taste remains unchanged.
  • Conical Hat
    Local produce
    Conical Hat
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    Xem chi tiết Read more
    Conical Hat 
    2/23/2023
  • Lang Co Clam Sauce
    Local produce
    Lang Co Clam Sauce
    Lang Co Clam Sauce
    Clam sauce is a type of sauce made from an ark clam in the family Arcidae, this type of seafood is almost present all year round. Except for the rainy and windy times in September and October, they cannot be caught while high water, people go raking all year round. In the clam rake season, only with a small rake, along with a cage to be able to go to the sea to rake.
    Xem chi tiết Read more
    Lang Co Clam Sauce 
    2/21/2023
    Clam sauce is a type of sauce made from an ark clam in the family Arcidae, this type of seafood is almost present all year round. Except for the rainy and windy times in September and October, they cannot be caught while high water, people go raking all year round. In the clam rake season, only with a small rake, along with a cage to be able to go to the sea to rake.