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  • Travel
    Hue City gets ready to welcome visitors for the upcoming holiday occasion
    For the upcoming holiday, Hue City is expected to welcome a large number of domestic and foreign visitors. According to Department of Tourism and Hue City Tourism Association, the hotel occupancy rate since April 18 has been about 87%, and continues to increase. Many accommodation units have reached 100% capacity and some even overbooked during the peak time.
  • Travel
    Free Admission to Tourist Attractions for Participants of VnExpress Marathon Hue 2026
    During the participation in the VnExpress Marathon Hue 2026, runners will benefit from a free admission to tourist attractions managed by Hue Monuments of Conservation Center. It will offer both domestic and international runners the opportunity to further explore the history, architecture, and culture of Hue Ancient Capital.
  • Travel
    Opening pathways for coastal resort tourism development
    For a long time, tourism in Hue has largely relied on cultural and heritage assets, resulting in short visitor stays, relatively low spending levels, and limited value creation. As tourism trends shift strongly toward resort-based, experiential, and sports-oriented travel, developing marine tourism, especially coastal resort tourism, is not only a new direction but also a necessity for restructuring the visitor market toward higher-spending segments.
  • Travel
    Notable shifts in travel trends for the April 30th holiday
    The tourism market on the occasion of Hung Kings’ Commemoration Day and the April 30th – May 1st holiday in 2026 began heating up as early as the beginning of March. Unlike previous years, travelers are increasingly booking earlier and favoring short-haul trips over long-haul experiential journeys.
  • Travel
    Hue City honored as the world’s most romantic honeymoon destination in 2026
    Hue City was placed 6th in the rankings of the most romantic honeymoon destinations of Travelers’ Choice Best of the Best Destinations by Tripadvisor. This proves the special attraction of the ancient capital on global travel map.
  • Travel
    Two special art programs to conclude the National Tourism Year 2025
    Under the direction of the Ministry of Culture, Sports and Tourism, Vietnam National Administration of Tourism, Hue City People’s Committee, and Hue City Department of Tourism, the organizing unit - BamBoo Artists Agency - has introduced the large-scale Hue Mega Concert event series.
  • Travel
    Hue tourism needs bold transformation to break through
    In the tourism and service development orientation of Hue City for the 2025-2030 period, with a vision to 2045, Hue tourism aims to attract 10-12 million visitors by 2030, achieving annual growth of 18-20%, with international visitors accounting for about 45+50%. Speaking with Hue Today Weekly, Mr. Dinh Manh Thang, Vice Chairman of Vietnam Tourism Association and Chairman of Hue Tourism Association, stated that despite encouraging achievements, Hue tourism still faces issues that require bold change to achieve sustainable development.
  • Travel
    Thirteen Michelin - world culinary essence to converge in Hue for “100 Flavors” event
    Within the framework of the National Tourism Year 2025, “100 Flavors – Michelin-Starred Chefs” event will take place from November 23 to November 30, 2025 in Hue City and Ho Chi Minh City. The event is believed to bring international culinary essences to harmonize with Vietnamese culinary heritage, position Vietnam as a leading Asian destination for both gastronomy and tourism.
  • Travel
    Identifying the brand name of Medical - Healthcare Tourism
    On the journey to building Vietnam into a reputable destination for medical tourism and healthcare services in the region and the world, Hue holds many advantages to develop and position its brand name as a destination for medical - healthcare tourism.

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Products of interest

  • Truc Chi Art
    Handicraft
    Truc Chi Art
    Truc Chi Art
    Xem chi tiết Read more
    Truc Chi Art 
    2/23/2023
  • Hue Mam Ruoc
    Local produce
    Hue Mam Ruoc
    Hue Mam Ruoc
    Mam Ruoc is a cooking auxiliary, the dipping sauce is too familiar and indispensable in daily cuisine. The famous dishes of Hue such as beef noodles, and mussel rice won't be delicious without Mam Ruoc. To Hue people, everyone often uses Mam Ruoc to add flavor to the soup, and stew fish, perhaps that's why the cuisine here is always richer and more special than anywhere else.
    Xem chi tiết Read more
    Hue Mam Ruoc 
    2/20/2023
    Mam Ruoc is a cooking auxiliary, the dipping sauce is too familiar and indispensable in daily cuisine. The famous dishes of Hue such as beef noodles, and mussel rice won't be delicious without Mam Ruoc. To Hue people, everyone often uses Mam Ruoc to add flavor to the soup, and stew fish, perhaps that's why the cuisine here is always richer and more special than anywhere else.
  • Royal Cake
    Hue speciality
    Royal Cake
    Royal Cake
    The arduous journey has been rewarded. Hue royal lotus seed cake has reappeared. The design is more diverse, more beautiful, the taste remains unchanged.
    Xem chi tiết Read more
    Royal Cake 
    2/21/2023
    The arduous journey has been rewarded. Hue royal lotus seed cake has reappeared. The design is more diverse, more beautiful, the taste remains unchanged.
  • Conical Hat
    Local produce
    Conical Hat
    Conical Hat
    Xem chi tiết Read more
    Conical Hat 
    2/23/2023
  • Nam Dong Honey Bee
    Local produce
    Nam Dong Honey Bee
    Nam Dong Honey Bee
    With mountainous characteristics, Nam Dong district, Thua Thien Hue province has nearly 7.000 hectares of natural forests, under the forest canopy, there are many rare trees such as Gleditsia, dandelion, virgin, schefflera, tetracera scandens... The biological characteristics of these plants if raising bees, domestic bee breeds (especially honey bees), are very convenient for bee colonies to develop and will give high honey reserves. Besides domestic bees (especially honey bees), the two most popular bee breeds are bees imported from Australia and Italy.
    Xem chi tiết Read more
    Nam Dong Honey Bee 
    2/20/2023
    With mountainous characteristics, Nam Dong district, Thua Thien Hue province has nearly 7.000 hectares of natural forests, under the forest canopy, there are many rare trees such as Gleditsia, dandelion, virgin, schefflera, tetracera scandens... The biological characteristics of these plants if raising bees, domestic bee breeds (especially honey bees), are very convenient for bee colonies to develop and will give high honey reserves. Besides domestic bees (especially honey bees), the two most popular bee breeds are bees imported from Australia and Italy.