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  • Travel
    Hue - An appealing destination for international visitors
    Not only honored as one of the world’s leading romantic honeymoon destinations in 2026, Hue is also increasingly becoming attractive to international visitors thanks to its safety, friendliness, and rich cultural identity. These advantages are opening up strong prospects for the Ancient Capital’s tourism sector in attracting high-value international travelers.
  • Travel
    Hue City Extends Heartfelt Thanks to Recent Visitors
    In the wake of a bustling holiday season, the People's Committee of Hue City has issued a formal Letter of Appreciation to the domestic and international travelers who chose the ancient capital for their recent getaways.
  • Travel
    Hue sets record for heritage site ticket sales on May 1st
    On the evening of May 1st, the People’s Committee of Hue City announced that, on the same day, the city’s heritage site system recorded the highest-ever number of visitors and ticket revenue in a single day. This result further affirms the strong appeal of Hue as a destination in general, and particularly during the April 30th - May 1st holiday.
  • Travel
    Hue City gets ready to welcome visitors for the upcoming holiday occasion
    For the upcoming holiday, Hue City is expected to welcome a large number of domestic and foreign visitors. According to Department of Tourism and Hue City Tourism Association, the hotel occupancy rate since April 18 has been about 87%, and continues to increase. Many accommodation units have reached 100% capacity and some even overbooked during the peak time.
  • Travel
    Free Admission to Tourist Attractions for Participants of VnExpress Marathon Hue 2026
    During the participation in the VnExpress Marathon Hue 2026, runners will benefit from a free admission to tourist attractions managed by Hue Monuments of Conservation Center. It will offer both domestic and international runners the opportunity to further explore the history, architecture, and culture of Hue Ancient Capital.
  • Travel
    Opening pathways for coastal resort tourism development
    For a long time, tourism in Hue has largely relied on cultural and heritage assets, resulting in short visitor stays, relatively low spending levels, and limited value creation. As tourism trends shift strongly toward resort-based, experiential, and sports-oriented travel, developing marine tourism, especially coastal resort tourism, is not only a new direction but also a necessity for restructuring the visitor market toward higher-spending segments.
  • Travel
    Notable shifts in travel trends for the April 30th holiday
    The tourism market on the occasion of Hung Kings’ Commemoration Day and the April 30th – May 1st holiday in 2026 began heating up as early as the beginning of March. Unlike previous years, travelers are increasingly booking earlier and favoring short-haul trips over long-haul experiential journeys.
  • Travel
    Hue City honored as the world’s most romantic honeymoon destination in 2026
    Hue City was placed 6th in the rankings of the most romantic honeymoon destinations of Travelers’ Choice Best of the Best Destinations by Tripadvisor. This proves the special attraction of the ancient capital on global travel map.
  • Travel
    Two special art programs to conclude the National Tourism Year 2025
    Under the direction of the Ministry of Culture, Sports and Tourism, Vietnam National Administration of Tourism, Hue City People’s Committee, and Hue City Department of Tourism, the organizing unit - BamBoo Artists Agency - has introduced the large-scale Hue Mega Concert event series.

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Products of interest

  • Truc Chi Art
    Handicraft
    Truc Chi Art
    Truc Chi Art
    Xem chi tiết Read more
    Truc Chi Art 
    2/23/2023
  • Hue Mam Ruoc
    Local produce
    Hue Mam Ruoc
    Hue Mam Ruoc
    Mam Ruoc is a cooking auxiliary, the dipping sauce is too familiar and indispensable in daily cuisine. The famous dishes of Hue such as beef noodles, and mussel rice won't be delicious without Mam Ruoc. To Hue people, everyone often uses Mam Ruoc to add flavor to the soup, and stew fish, perhaps that's why the cuisine here is always richer and more special than anywhere else.
    Xem chi tiết Read more
    Hue Mam Ruoc 
    2/20/2023
    Mam Ruoc is a cooking auxiliary, the dipping sauce is too familiar and indispensable in daily cuisine. The famous dishes of Hue such as beef noodles, and mussel rice won't be delicious without Mam Ruoc. To Hue people, everyone often uses Mam Ruoc to add flavor to the soup, and stew fish, perhaps that's why the cuisine here is always richer and more special than anywhere else.
  • Royal Cake
    Hue speciality
    Royal Cake
    Royal Cake
    The arduous journey has been rewarded. Hue royal lotus seed cake has reappeared. The design is more diverse, more beautiful, the taste remains unchanged.
    Xem chi tiết Read more
    Royal Cake 
    2/21/2023
    The arduous journey has been rewarded. Hue royal lotus seed cake has reappeared. The design is more diverse, more beautiful, the taste remains unchanged.
  • Conical Hat
    Local produce
    Conical Hat
    Conical Hat
    Xem chi tiết Read more
    Conical Hat 
    2/23/2023
  • Nam Dong Honey Bee
    Local produce
    Nam Dong Honey Bee
    Nam Dong Honey Bee
    With mountainous characteristics, Nam Dong district, Thua Thien Hue province has nearly 7.000 hectares of natural forests, under the forest canopy, there are many rare trees such as Gleditsia, dandelion, virgin, schefflera, tetracera scandens... The biological characteristics of these plants if raising bees, domestic bee breeds (especially honey bees), are very convenient for bee colonies to develop and will give high honey reserves. Besides domestic bees (especially honey bees), the two most popular bee breeds are bees imported from Australia and Italy.
    Xem chi tiết Read more
    Nam Dong Honey Bee 
    2/20/2023
    With mountainous characteristics, Nam Dong district, Thua Thien Hue province has nearly 7.000 hectares of natural forests, under the forest canopy, there are many rare trees such as Gleditsia, dandelion, virgin, schefflera, tetracera scandens... The biological characteristics of these plants if raising bees, domestic bee breeds (especially honey bees), are very convenient for bee colonies to develop and will give high honey reserves. Besides domestic bees (especially honey bees), the two most popular bee breeds are bees imported from Australia and Italy.