HUE – THE CULINARY CAPITAL 2026
Theme: "Hue Beef Noodle Day"
Date: 23–26 July 2026
Venue: Thuong Bac Park, Phu Xuan Ward, Hue City
Organized by: Hue City
Directed by: People's Committee of Hue City
Official Companion: Acecook Vietnam
Come to Hue and discover the signature dish that has defined the culinary identity of Vietnam's former imperial capital!
From 23–26 July 2026, Thuong Bac Park will host Hue – The Culinary Capital 2026, featuring the theme "Hue Beef Noodle Day 2026." The event promises an unforgettable celebration of Hue's rich culinary heritage and vibrant cultural traditions.
✨ Explore 80 food booths showcasing more than 200 delicious dishes, with the participation of 100 renowned chefs and culinary artisans from across Vietnam.
Visitors will have the opportunity to:
🍜 Savor authentic Hue Beef Noodle Soup (Bún Bò Huế) – the iconic dish and culinary pride of the former imperial capital.
🥢 Discover the rich flavors of Vietnamese cuisine from all three regions, alongside innovative contemporary culinary creations.
👨🍳 Enjoy live cooking demonstrations by acclaimed master chefs and distinguished culinary artisans.
🎶 Immerse yourself in lively cultural performances and artistic activities set against the enchanting backdrop of the Perfume River.
Join us in Hue for a unique journey where heritage, culture, and cuisine come together to create unforgettable experiences!
Event Schedule
Thursday, 23 July 2026
2:00 PM – 10:30 PM
-
Visitor check-in.
- Product sampling and promotion of Acecook Vietnam's Bun Hang Nga instant rice noodles.
- Culinary experience at exhibition booths.
6:00 PM – 7:00 PM
Opening Ceremony
- Official opening of Hue – The Culinary Capital 2026 with the theme "Hue Beef Noodle Day."
8:00 PM – 10:30 PM
- Cultural and artistic performances.
Friday, 24 July 2026
8:00 AM – 10:30 PM
- Visitor check-in.
- Product sampling and promotion of Acecook Vietnam's Bun Hang Nga.
- Culinary experiences at exhibition booths.
8:00 AM – 6:00 PM
National Hue Beef Noodle Festival
- Gathering and showcasing Hue beef noodle vendors from across Vietnam.
7:00 PM – 8:30 PM
Product Launch
- Introduction of Acecook Vietnam's new Dried Bun Hang Nga product.
8:30 PM – 10:30 PM
- Cultural and artistic performances.
Saturday, 25 July 2026
8:00 AM – 10:30 PM
- Visitor check-in.
- Product sampling and promotion of Acecook Vietnam's Bun Hang Nga.
- Culinary experiences at exhibition booths.
3:00 PM – 6:00 PM
Mass Cooking Event
- Attempt to establish a record for the largest simultaneous Hue beef noodle cooking event, aiming to serve the highest number of participants at one time.
- The event also honors and promotes the culinary heritage of Hue as part of Hue – The Culinary Capital program.
7:00 PM – 8:30 PM
Hue Beef Noodle Performance
- Themed show "The Legend of Van Cu" and the handover ceremony of the Huong Ngu heritage.
7:30 PM – 10:30 PM
- Cultural and artistic performances.
Sunday, 26 July 2026
8:00 AM – 10:30 PM
- Visitor check-in.
- Product sampling and promotion of Acecook Vietnam's Bun Hang Nga.
- Culinary experiences at exhibition booths.
7:30 PM – 10:30 PM
Closing Ceremony
- Closing artistic performance of the program.
Event Highlights