Hue Festival Trade Fair 2026: A Hub for Trade Exchange and Regional Specialty Promotion

• ⏰ Duration: June 12 – 17, 2026

• ️🎯 Location: Hue City Cultural and Sports Square, No. 1 Ha Huy Tap Street, Vy Da Ward, Hue City

Within the framework of Hue Festival 2026, the Hue Festival Trade Fair 2026 will gather approximately 240 booths from numerous provinces and cities across the country, creating a vibrant and diverse trade environment for businesses, cooperatives, trade promotion organizations, and consumers. The event is jointly organized by the Vietnam Trade Promotion Agency (Ministry of Industry and Trade) and the Hue City Center for Investment, Trade Promotion, and Business Support, as part of the National Program on Trade Promotion for 2026.

The fair is expected to become an economic highlight of the festival season, contributing to connecting trade between localities, promoting product and service brands, and showcasing socio-economic development achievements to residents, tourists, and investors. It also presents an ideal opportunity for businesses to seek partners, expand customer networks, and develop consumption markets on a national scale.

Highlights of the Exhibition and Layout

A prominent feature of the fair is its rich exhibition space featuring various signature product groups. Visitors can discover OCOP items, agricultural products, regional specialties, handicrafts, traditional village products, and typical rural industrial goods. The Organizing Committee prioritizes products with competitive advantages, clear origins, and compliance with quality and food safety regulations.

According to the plan, the booths are systematically arranged into three main zones:

• Zone 1: Exhibition, display, and trade connection space among provinces and cities.

• Zone 2: Introduction area for agricultural products, specialties, OCOP items, craft village products, and handicrafts.

• Zone 3: General trade, business, and service sector.

This structured organization allows the fair to simultaneously promote regional cultures while facilitating smooth buying, selling, and business-to-business (B2B) networking.

Driving Growth and Connecting Supply-Demand

In addition to the exhibition and sales activities, the event will host conferences, seminars, and supply-demand connection programs between businesses, distributors, and localities. These activities are viewed as strategic opportunities to share experiences, strengthen production linkages, and expand investment cooperation.

With its grand scale, diverse product offerings, and numerous business networking events, the Hue Festival Trade Fair 2026 promises to be not only an attractive shopping destination during the Hue Festival but also a vital bridge boosting trade, promoting OCOP products, and bringing regional specialties closer to a vast number of domestic consumers and tourists.