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A riverside night-time tourism product to be developed by Nhu Y River

1/16/2026 2:03:59 PM
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Foreign tourists strolling along the riverside route by the Nhu Y River
Based on the orientation to develop cultural and tourism spaces along the Nhu Y River, Thuan Hoa Ward is drafting a plan to establish a night street running along the river, with the expectation of creating a new, distinctive night-time tourism product that can effectively connect with the central pedestrian street axis of Pham Ngu Lao - Chu Van An - Vo Thi Sau.
Foreign tourists strolling along the riverside route by the Nhu Y River

According to the plan, the night street along the Nhu Y River will be organized as an open, multi-layered experiential space, serving both residents and meeting the sightseeing and recreational needs of visitors. This area will not merely function as a nighttime commercial zone but also as a cultural and community space closely connected with Hue’s distinctive riverside landscape.

It is expected that the riverside area along the Nhu Y River will be flexibly arranged into multiple functional zones, including spaces for art, performances and food court, service and souvenir areas showcasing local products; land-based and water-based experiential activities featuring boat piers, floating stages and water-related programs; as well as pedestrian streets, check-in spots and community spaces for residents and visitors. This approach aims to create a continuous flow of night-time activities that is vibrant yet harmonious with the riverside landscape.

A perspective view of the riverside cultural and culinary experience space along the Nhu Y River

A key highlight of the plan is its socialization-oriented approach, which encourages the participation of businesses, household enterprises, and individuals through investment, leasing for operation, or the organization of service and cultural activities. Thuan Hoa Ward prioritizes creative and sustainable ideas that respect the riverside landscape while minimizing negative impacts on the environment and the surrounding community.

According to local leaders, the night street along the Nhu Y River is expected to become not only a tourism service area but also a living space, where art is integrated into everyday life, cuisine is closely linked with experience, and the riverside becomes a familiar daily gathering place. In the coming time, Thuan Hoa Ward will continue to gather feedbacks and work closely with interested organizations and individuals to gradually realize the plan, contributing to the diversification of Hue City’s night-time tourism products.

By Thanh Huong