Launch of the Plastic Reduction Mural Route in Cu Lac - Ngu My Thanh Sponsored by WWF-Vietnam

The ribbon-cutting ceremony marked the official launch of the plastic reduction tourism destination in Ngư Mỹ Thạnh - Cồn Tộc, kicking off a green tourism journey for environmental sustainability. With the support of the Huế City Department of Tourism, the TVA Project, and local authorities, the plastic reduction tourism destination in Ngư Mỹ Thạnh - Cồn Tộc was established earlier in 2025. Eight tourism service businesses in the area have committed to implementing specific measures to minimize plastic waste in their operations. These businesses have been provided with initial equipment, including glass water bottles, water filtration systems, “Plastic Reduction Facility” signage, and waste sorting bins, to standardize the model and ensure practicality in operations. Additionally, the Huế College of Tourism, in collaboration with travel agencies, has organized experiential tours in Ngư Mỹ Thạnh - Cồn Tộc, focusing on reducing plastic waste. Building on these efforts, the plastic reduction mural route in Ngư Mỹ Thạnh village was officially launched, becoming a new highlight in the journey to develop a green, clean, and community-friendly tourism destination.

Delegates and tourism businesses attending the launch ceremony of the plastic reduction tourism destination in Ngư Mỹ Thạnh - Cồn Tộc, aiming for sustainable tourism development.

The mural route was created by young artists, volunteers, and local residents, featuring 10 vibrant murals along the Cư Lạc - Ngư Mỹ Thạnh tourism route. The artworks vividly depict the life of fishermen in the Tam Giang Lagoon, the region’s unique ecological landscapes, and messages about environmental protection, plastic waste reduction, and promoting a green lifestyle within the community. The mural route not only revitalizes the appearance of the lagoon-side village but also serves as a visual communication tool, raising awareness and encouraging actions to reduce plastic waste in the community.

Colorful murals painted by artists on the walls of homes in Ngư Mỹ Thạnh - Cồn Tộc village, conveying messages of green living and collective efforts to build a sustainable plastic reduction tourism destination.

Mr. Phạm Công Phước, Vice Chairman of the Đan Điền Commune People’s Committee, stated: “This project not only enhances the rural landscape and raises public awareness about environmental protection but also creates a new highlight for developing eco-tourism and community-based tourism in the locality. We hope to continue receiving support from international organizations and partners to expand additional mural routes, connect tourism destinations, and promote the image of the green, clean, and beautiful Tam Giang Lagoon countryside, aiming for sustainable development tied to environmental protection.”

Mr. Phạm Công Phước, Vice Chairman of the Đan Điền Commune People’s Committee, speaking at the launch ceremony of the plastic reduction tourism destination in Ngư Mỹ Thạnh - Cồn Tộc.

Speaking at the event, Ms. Hoàng Ngọc Tường Vân, TVA Project Manager, shared: “We are delighted to collaborate with local authorities and the community in establishing the plastic reduction mural route in Cư Lạc - Ngư Mỹ Thạnh. This project is not only significant for its aesthetic value but also serves as a symbol of the collective effort among authorities, residents, and tourists in building a sustainable tourism destination. Most importantly, after its completion, this mural route will be maintained and protected by the community and visitors as a cherished part of this beautiful fishing village. When we all take responsibility for its preservation, these murals will not only retain their original beauty but also stand as a vivid testament to the community’s efforts in environmental protection and spreading the message of plastic waste reduction.”

Ms. Hoàng Ngọc Tường Vân, TVA Project Manager, speaking at the launch ceremony of the plastic reduction tourism destination in Ngư Mỹ Thạnh - Cồn Tộc, emphasizing the importance of collaboration in building a green and sustainable tourism model.1