Hoa Nén Tea Tree Oil - From Traditional Handcrafted Craft to the First Vegan Essential Oil Brand in Huế
Tea tree oil is a product extracted from the leaves and stems of the tea tree, a species that naturally grows in the Thừa Thiên Huế province. In the Phong Điền area, tea tree groves cover a large area, and these particular trees produce tea tree oil with a very high cineole content (Cineole is the main component in tea tree oil, known for its antibacterial and therapeutic properties). Tea tree oil is considered to have antibiotic-like effects, with high antibacterial activity that can help alleviate pain, reduce inflammation, and prevent weather-related illnesses such as coughs, colds, and more. It is safe and suitable for pregnant women and infants.
Drawing on decades of experience in distilling tea tree oil using traditional handcrafted methods and sourcing natural tea trees in the Phong Điền district of Thừa Thiên Huế, Hoa Nén initially specialized in wholesale tea tree oil to distributors and companies.
Hoa Nén Tea Tree Oil Production Facility in Đông Lâm Village, Phong An Commune, Phong Điền District, with an Integrated Process
Given the diverse array of tea tree oil products on the market, varying in appearance, style, and quality, coupled with a lack of consumer information about the origin and authenticity of tea tree oil, Hoa Nén decided to create the Hoa Nén brand of Huế tea tree oil in 2015. The production facility is located in Đông Lâm Village, Phong An Commune, Phong Điền District, with a trading office at 123 Lê Ngô Cát Street, Huế.
The Hoa Nén Tea Tree Oil production facility covers an area of 1,000 square meters and follows an integrated process that combines traditional and modern distillation methods. The facility is equipped with three stainless steel essential oil distillation tanks with an average capacity of 500 kg per tank. This allows for the production of 2-3 batches per tank per day, resulting in 12-18 liters of pure tea tree oil daily.
Hoa Nén Tea Tree Oil is produced through an integrated process
The finished tea tree oil is meticulously packaged and sealed with anti-counterfeiting labels endorsed by the Ministry of Public Security to ensure product quality before it reaches the market.
In order to preserve and sustainably develop a clean source of raw materials and ensure safety from the outset, since 2019, Hoa Nén, the brand of Hue Tea Tree Oil, has implemented a Conservation and Development Project on over 10 hectares of windmill palm trees in Hung Long Thuong Hoa hamlet, Phong Hien commune, Phong Dien district, Thua Thien Hue province, following VietGAP standards.
In 2021, the company collaborated with local residents to build and expand the raw material area to 30 hectares, which includes both restored and newly planted windmill palm trees. To date, more than 100 hectares of windmill palm trees have been regenerated in the district.
Hoa Nén Tea Tree Oil pursues vegan products and integrates production with the conservation and development of raw materials.
From the source of raw materials to the distillation workshop, to the final packaging and distribution, Hoa Nén follows a closed-loop process, without involving any intermediate production units. Therefore, Hoa Nén can maintain absolute control over product quality, something that few brands can achieve.
Currently, Hoa Nén offers 16 types of tea tree oil and over 100 product variations. This includes three main product lines: Premium VietGAP Standard Tea Tree Oil, Pure Hue Tea Tree Oil, and Infused Tea Tree Oil. Hoa Nén's flagship product, Tea Tree Oil, meets VietGAP standards and has been granted the geographical indication "Huế" for tea tree oil products. It is an exemplary rural industrial product that has consistently met standards from the district to provincial, regional, and national levels, from 2017 to 2023.
Hoa Nén is a pioneering business in the province of Thừa Thiên Huế, leading the movement for many years.
Hoa Nén's products are entirely vegan, meaning they are 100% natural, free from any animal-related ingredients, and produced with utmost respect for nature.
Mr. Trương Văn Bắc, the Founder and CEO of Hoa Nén Tea Tree Oil Manufacturing Co., explains that building the Hoa Nén brand with vegan products is not about extravagance or shining a spotlight on their name. It's a conscious choice. Hoa Nén's products are created by individuals who appreciate and love nature, and who have a commitment to environmental conservation, driven by a loving and peaceful energy. "Returning to nature" is, therefore, the brand's slogan. The business operates by serving nature and creating a company and products that bring happiness to its customers. Every product carrying the Hoa Nén brand comes with a story and a healing energy. These products are therapeutic solutions that promote health, inner peace, and enhanced emotional well-being for individuals and families.
It is known that Trương Văn Bắc's entire family is now living a vegan lifestyle.
Hoa Nén is a product that has actively participated in the promotion of the cultural heritage of the ancient capital.
Despite establishing its brand in 2015, Hoa Nén has gradually solidified its position and gained the trust of customers through a commitment to quality. With a diverse and extensive range of safe and high-quality products, Hoa Nén has established itself as a reliable brand for people's health. Hoa Nén provides consumers with a wide variety of product types, including Lime essential oil, Java lemongrass essential oil, Tea tree essential oil, Tea tree-infused soaked tuber essential oil, essential oils for car hangers, wardrobes, kitchens, bathrooms, Peppermint essential oil, Cananga flower essential oil, Cinnamon essential oil, Grapefruit essential oil, Turmeric essential oil, Ginger essential oil, Artemisia argyi essential oil, Orange essential oil, Five-color flower essential oil, Lavender essential oil, Western Osmanthus essential oil, and many more. For each product, Hoa Nén pays great attention to creating designs that emphasize aesthetics and user convenience.
Hoa Nén's essential oils come in various products with a diverse range of attractive designs.
In line with the historical and cultural development of Huế, Hoa Nén Company has researched and combined various essential oils with traditional herbal remedies, creating versatile products from traditional medicine such as Thất Diệp Chi, Thái Bình Du, Herbal Essential Oils, Herbal Soap, and distinctive gift sets like the Essence of Huế and Hương Du Incense products. These products have been chosen, embraced, and trusted by customers over the years.
Hoa Nén's essential oils were selected as one of the prominent products for the "Dâng tiến hương xuân" (Offering Spring Tribute to the Kings) program at the Huế Tet Festival in 2022.
Hoa Nén's essential oils have also been a consistent presence at cultural events and festivals in Huế, such as the Traditional Craft Festival and Huế Tet Festival. Notably, in January 2022, Hoa Nén's tea tree oil was chosen as a "Prominent Local Product" to participate in the ceremonial procession of offerings during the Huế Tet Festival. This participation contributed to promoting the beautiful image of Huế and its distinctive products to both local and international visitors.
The hands-on experience of crafting Hoa Nén essential oils at the "Để Dó Cuốn Đi" program attracted the enthusiastic participation of many parents and children.
Turning away from promising careers to start a business at an age when youth is no longer on their side, the leadership team at Hoa Nén places product quality at the forefront. Products bearing the Hoa Nén brand are carefully crafted, predominantly handmade, with a deep sense of gratitude and authenticity instilled into each one. This is done to infuse the healing energy of essential oils into the products, bringing a sense of friendliness and peace to partners, customers, and the entire community who can feel the serenity when using these products.
Hoa Nén's tea tree oil increasingly solidifies its brand through promotional activities, conferences, and seminars.
After over 7 years of production and business, Hoa Nén Company has developed a diverse distribution network that combines traditional and online sales across more than 52 provinces and cities in the country, with 1,270 agents and points of sale for Hoa Nén products. To date, Hoa Nén has established numerous large retail points nationwide, including airport systems, the imperial city, eco-tourism areas, resorts, large restaurants, hotels, souvenir shops, and Hue's specialty outlets.
On the journey to Hue, after exploring the scenery and cuisine of the Imperial City, there is nothing more exciting for every visitor than to take home the treasures of the ancient capital to share with their family and friends. Hoa Nén's vegan-certified essential oils are the perfect destination and choice for everyone.