Enhancing IT Applications for Hue International Arts Festival Week 2024 Promotion
6/6/2024 4:26:02 PM
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Recently, the Hue Monuments Conservation Center has upgraded and completed the Festival Hue website (accessible at (, making it the sole, comprehensive, and convenient source of information for locals and tourists about the Hue Festival online. This initiative is part of the practical activities to promote the Hue Festival, especially the peak week of the Hue Festival 2024 with the theme "Cultural Heritage with Integration and Development," which will take place from June 7 to June 12, 2024.

Following the merger of the Hue Festival Center into the Hue Monuments Conservation Center, the Hue Festival, Event Organization, and Media Department have digitized and collected data from previous festivals, creating a database of over 20 years of Hue Festival activities. Through this, locals and tourists can track event programs, understand the scale and venues, preview information about art troupes and artists, follow side activities, access related news, and review past festivals. This comprehensive overview allows users to select suitable upcoming programs, activities, and events to participate in.

For events and activities within the festival framework, the Festival Hue promotional website not only provides detailed schedules and information but also supports a digital map feature to guide visitors easily to event locations. Additionally, it integrates an online ticket purchase function, enabling safe and convenient booking of individual program tickets, Hue monument tickets, and Central Heritage Journey cruise tickets.

Notably, information about events, performance schedules, programs, and festivals is centrally managed and ready to be displayed on the shared information systems of the Center and the province. These platforms include the official website of the Hue Monuments Conservation Center, Hue-S, the Digital Transformation Portal, the Thua Thien Hue Provincial Portal, and the Discover Hue website. This broad dissemination aims to promote the festival widely among locals and tourists. The Hue Festival program is also managed by year and by season (Spring Festival, Summer Festival, Autumn Festival, Winter Festival).

Currently, sponsors, performing troupes, artists, journalists, and festival volunteers can register online through the Hue Festival website. After registration, the system will send a QR code to the registrant, which will be used for verification, review, or issuance of relevant passes. This process ensures information security for individuals and organizations, similar to direct registration. It supports the management of resources, personnel, and the scale of each Hue Festival event.

The Festival database has been established with comprehensive information about programs, main festivals, art troupes, artists, supporting activities, images, and videos. This allows the management unit to easily extract data, compile statistics, and research trends, serving as a reference for planning future programs and festivals.

Proactively organizing data and applying IT in the promotion of the Hue Festival helps build a data ecosystem and a digital knowledge repository for the Hue Monuments Conservation Center. This aims to better serve the public and tourists in the digital transformation era, thereby boosting tourism based on Hue's advantages, potential, and brand as an ASEAN cultural city and a distinctive Festival city of Vietnam. This initiative contributes to achieving the objectives of the Politburo's Resolution 54-NQ/TW, striving for Thua Thien Hue to soon become a centrally governed city.

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