These days, the management board and traders of Đông Ba Market are bustling with the implementation of a project that many had never imagined before: the project to name the streets within the market! Accordingly, the pathways in the market will be named in numerical order such as "Street No. 1", "Street No. 2", "Street No. 3", "Street No. 4"...

The management is currently naming the streets in different zones within the market. This move is aimed at facilitating business operations for local vendors and enhancing the experience for visitors during their exploration and shopping. Additionally, it plays a part in effectively managing the market, improving its appearance, and developing it into a more sophisticated and contemporary marketplace.

Recalling the time of November 2022, during an exchange with us, Mr. Phan Thiên Định, Secretary of the Huế City Party Committee, acknowledged a rather bitter reality. He admitted that Đông Ba Market at that time had deteriorated significantly in terms of both infrastructure and cultural aspects, as well as in business practices. Particularly, the situation where tourists were being overcharged, intimidated, and pickpocketed upon entering the market. These factors have made Đông Ba Market one of the "blemishes" on the cultural landscape of Huế city. "Đông Ba Market used to be a fortress to protect and promote the cultural values of Huế. At many times, entering Đông Ba Market, tourists could somewhat envision the culture and people of Huế through the images of the vendors. Therefore, we are determined to change the image of Đông Ba Market, to showcase the cultural values of Huế, making Đông Ba Market an indispensable destination for domestic and international tourists, as well as for Huế natives returning home," Mr. Phan Thiên Định stated.